Microsoft Desperately Marketing FFXIII Sony Playing Their Cards Right.

[LordChris915]

TRios_Zen said:

LordChris915 said:

Marketing is a huge part of politics, a ninth of my project was the effect of media on voting behaviour

The American Television industry is by far more diverse, there is a huge market for Television in the USA, in the UK we have a small population, a very successful national broadcaster (The BBC) and we also have license fees (which put poor people off buying a TV altogether).

The BBC is clearly biased towards the left, the only other big competitor is SKY (FOX in the US) and they are biased to the right, people know where they stand.

In America you have NBC, FOX, CNN, MSNBC, ESPN and god knows how many others (that our indusrty has no room for), it is therefore harder to make the distinctions between left and right and you are more likely to be taken in by them since there is no clear line, they must all scramble for the centre ground, so they may seem impartial, but EVERY company is biased. So what I'm trying to say is that it is not the fault of the American public, it is the nature of the system that they are within.

This Final Fantasy advert, when seen by someone who is loyal to the channel it is broadcast on, is not going to question whether or not they are being decieved because they have no reason to (unless they are gamers), they will assume that what they see is the whole truth, why would they lie? The answer is that conglomorates help each other, MSNBC associates with MS in a big way, in fact most American media will side with Microsoft over Sony, it's all about supporting your home economy.

My first statement was never intended as a random attack, nor is it without a basis!

As to my Business qualifications, I come from a family of businessmen, My Uncle was a co-founder of Swinton insurance, My Grandfather ran a Cotton Mill, my other Grandfather ran a two pubs, a Farm and a Corner shop. I was raised to do business my friend :)

I see a couple of faults in your argument:

1)  The 360 advertisement does not claim exclusivity (see bolded above), so no one IS BEING decieved.  Final Fantasy XIII is available on the 360, this ad informs people of that, period.

2)  American businesses are almost to a fault, concerned only with the bottom line.  Very few public companies will pander to the home economy based solely on American nationalism.  If there is some fiduciary incentive to do so, they may, but to suggest that Corporate America is in any way a nationalistic industry, speaks some to your lack of real world knowledge regarding this.

The company I work for is global with offices all across the US, in the EU, as well as Japan, Australlia and South America.  I have worked on numerours global teams and had the benefit of working with a lot of great people from all over the world.  Additionally, while pursuing my MBA, I focused on multinational studies. 

With all my experience...well to me, you generallizing an opinon on a whole nation of people based upon some study you did for school...the hubris there is mind boggling.

As to the op, how quicly people forget that subsidized marketing like this happens all the time; and it is just as frequently Sony that does this as Microsoft.  The only thing desperate I see, is the sad blog responsible for this, deseperately seeking hits.

Had you read my original post, you would be aware that i was talking about the fact that the FFXIII advert did not mention other consoles that the games was available on, this is misleading and ultimately decieving because it markets the game as if it were exclusive.

In this case there is almost certainly fiduciary incentive.

"To suggest that Corporate America (I was mainly refering to the media but it still applies in a smaller way) is in any way a nationalistic industry, speaks some to your lack of real world knowledge regarding this." I can only speak from my own experience and the experience of those I know, truth of the matter is that Corporate America will go where the consumers are, if the consumers exhibit nationalism in their buying tendancies, the corporations will become somewhat nationalised in their marketing and business ventures, this is true of most companies the world over.

"you generallizing an opinon on a whole nation of people based upon some study you did for school" To be fair, it was a very big project that took months of research to complete, granted it is from a British viewpoint, but I have never claimed it to be otherwise, also I do not mean to generalise, it's just a habit that emerged from my fear of sounding pedantic.

"Sony that does this as Microsoft." Very true, I only wish they would do it more often!

Might I add that I value you input more than some of the earlier comments I recieved.