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HappySqurriel said:

One thing I wonder is whether this includes the "marketers" for gold farmers ...

I don't know how big of a problem it is anymore, but at one point in time there was quite a few level 1 characters who were created to send random messages to people about different ways to buy gold.

I'm sure it does, there is no real way to distinguish them.  Although they have taken to spelling out their website names with the bodies of dozens of characters in the main cities, so they are probably skewing this stat even more now.