Microsoft Desperately Marketing FFXIII Sony Playing Their Cards Right.

[Fumanchu]

I find all these consumer-centric opinion articles to be so ill-prepared when questioning was it worth it from the business perspective.

You may not think it was worth Microsoft paying for timed-exclusive Bioshock but hey look at the numbers! Fuck yeah it was worth it - extra console sales and 2 million more games sold. They're going to keep doing it and people will continue to complain like they're wasting their money.