Of course Microsoft is desperate.
They wouldn't be marketing multiplatform games if they weren't desperate. 95% of PS3 and 360 gamers that are BUYING the game already know it's for both consoles. Sony doesn't even need to market the game, or bring bundles. They are confident it will outsell the 360 version in NA and Others.
Microsoft should start focusing on advertising 1st party games.
Thanks for helping Sony sell more copies, Microsoft.
Good article.