No more heroes 2 being advertised?

[Voltaire]

Seece said:
WHy do people thin launching an advertising campaign is so easy and that they're "stupid" if they don't? It's very costly and it only pays off for certain games.

Well, its primarily due to the fact that several companies have complained about the relatively lower sales of some of their games when compared to behemoths like GTA4 and MW2, games of which had recieved a poor advertising push. So its hardly reasonable for a game to sell 10million copies when the marketing campaign is no where near the level of a game that DOES sell 10million.

 

A game like NMH would never appeal to the mainstream audience of any console (much less the Wii), so a major ad campaign probably wouldnt have benefited much. But with NMH2, the audience already exists for the game. A sequel to a successful game would have done very well with a solid push behind it.