Kasz216 said:
90% of the people aren't going to know the difference. Which is the problem the OP makes.
Also, the GTA deal quite benefited Microsoft.
Addittionally and finally the OP acts like Sony hasn't done this themselves this generation... which they have... a LOT. In general if you had a fairly big multiplatform game either Microsoft or Sony was going to be paying for your adds.
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Which games that have a historical association with other consoles have been marketed like they're owned by Sony?
Rockstar: Announce Bully 2 already and make gamers proud!
Kojima: Come out with Project S already!