Microsoft Desperately Marketing FFXIII Sony Playing Their Cards Right.

[Squilliam]

CGI-Quality said:

Squilliam said:

Sony doesn't stand to really benefit from marketing really. Most people who know/want to buy the game are on the PS3.

Marketing for awareness? Not much as most PS3 owners who are into this sort of thing know what Final Fantasy is about.

Marketing for purchase? Not as much, the Xbox 360 likely has far more undecided/on the fence people owning that console than the PS3 has, likely a ratio of at least 3:1.

I don't see it as a win or a loss really. The only thing Sony stands to benefit from is perhaps making people aware of the street date. Its really just about bringing the sales on the Xbox 360 up to par relative to the PS3 and thus ensure a continuation of the series on the Xbox consoles.

Well, I can agree there. Keep watch of the pre-order #s, the 360 version will start to creep closer, especially with the bundle lingering. I still think the PS3 will take the US as well, but it will be a tighter battle than once thought.

The greater the marketing effort and the better the game is the more likely it'll do better on the 360 relative to the PS3. The wider the audience, the less any previous attachment to consoles may effect things, see GTA IV for example then say Resident Evil 5 then Tekken 6. The less it sells the more it'll skew towards the PS3.

Since I believe that its going to perform a bit disapointingly in the west, it will probably give the PS3 the edge as I suspect the game will not be able to grab as much outside of its core audience. Pre-order numbers can be misleading and they aren't accurate either so I wouldn't place too much stock in that. A game which has a hardcore following will get a lot of pre-orders but casual users still make up the bulk of all multimillion selling games userbases.