Sony starts Final Fantasy XIII marketing blitz
Last night, if you are a sports fan and happened to be watching ESPN during the NBA All-Star game festivities, you would have watched a short Final Fantasy XIII commercial for the Xbox 360. Some thought it was strange, but Microsoft is the one that really needs to market the game for their console audience. While that ad was airing, Sony also started their own marketing for the title, but it was a little more subtle compared to the commercial.
On the official PlayStation website, Sony is now front-lining Final Fantasy XIII on the site. It may not be reaching as wide of an audience as a TV commercial, but Sony is doing their own thing with Final Fantasy XIII. Since the series has been associated with Sony for over a decade now, their console audience is well aware the game is releasing in several weeks, while the Xbox 360's main audience is likely unaware of it and needs the stronger marketing push that Microsoft is currently running on TV. Aside from running this minor ad campaign on the website, Sony also put up the Leona Lewis video on PSN Friday night. Previously, Sony did have trailers running in PlayStation Home, too.
While we'll likely see a multiplatform based commercial airing in the future, for now, it seems that Microsoft is the main system behind the title in the commercial department. Either way, it'll be an interesting tale if Microsoft manages to sell more copies of Final Fantasy XIII on the Xbox 360 than Sony on the PS3. Though, that's unlikely to happen.
