The reasoning behind my purchase of the Wii was actually three pronged. Brand loyalty is the primary reason for the purchase. I remember the day Nintendo said Revolution was the day I decided I would purchase that Revolution. I remember being so giddy and filled with anticipation at what Nintendo would offer next.
However also affecting my decision was exclusives. But then again that sort of falls under brand loyalty. I love my Nintendo games that I can't find on any other console. No there was no specific exclusive title that drove me to purchase a Wii but Nintendo's exclusive brands lead me towards the purchase.
Lastly Virtual Console, the day I found out Nintendo Wii would have virtual console was the day I already mapped out in my head which games I would be downloading. It definatly helped solidify my decision to buy a Wii!
-JC7
"In God We Trust - In Games We Play " - Joel Reimer