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Well, based on what you said in another thread (and which I have been thinking about):

Somehow I can see Sony not increasing production until they either pass the financial year-mark (minimize losses for the PS3) and to get them closer or into profitability with the hardware alone. Add marketing for GoW III and possibly FF XIII and it might propel them a bit more when they do start producing more.

Or am I being too logical whereas Sony has not always followed logic? :p