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Last year, or any time immediately before the March-October time frame when it debuted in most major markets.

Because the Ten Year Console Cycle is a myth, right?

In all seriousness; shortly after software support trickles down to nothing, SCE studio support stops, the price of the PS3 is closer to $199. I could see 2011 as the last holiday season for PS2 sales, ending the production run in 2012. But like everyone's been saying, as long as the platform is still generating revenue that offsets having a split console market, why stop?