Did Microsoft obtain exclusive marketing rights for FF13?

[theprof00]

Garnett said:

theprof00 said:
Actually SE probably asked them to do this for them as an incentive for bringing FF to 360.

Why would SE want the 360 logo at the end of the comercial? What would that do for them?

 

I think MS either bought the rights... 

maybe because the brand is so tied to playstation that people have no idea it's on the 360. FF will obviously be on ps3. PS3 owners bought PS for FF13 until they found out about multiplat. So, the commercial puts out the idea of FF (which the ps3 owners will be reminded of) and 360 (to inform the 360 owners).