| Complications said:
Absolute Primary School Bullshit. The more PS3s Sony produce - the more production costs are lowered as methods are made more affective. Also, the more PS3s sold - the more software is sold (software can make the PS3 profitable for Sony). So really, the truth is the opposite of what you just said. |
If that's the case Sony should produce 10 million + PS3's every quarter, they'd have more than enough for 2010 and another 20m stockpiled for 2011 and still make money, they could essentially drop production for all of 2011 and make even more profits.
No dude no, there's no shortage of PS3's, there's a shortage of 120GB PS3's, the 250GB model is plentiful, the cheapest model costs Sony too much so it's supplies are curbed, same thing happened at launch with the $499 model, there were hardly any of them, they basically served as a $499 bullet point. Though the situation isn't as bad as back then (sub 100K sales in the US per month) it's obviously enough to keep stop Sony taking second this month and if they're playing up the shortage it will probably continue for a couple more months.
The lesson learned here is the price drop increased demand, but it also increased SCE's losses per unit, thus the unit that incurs the biggest loss is proportionately reduced in manufacturing throughput, which means supply can't meet demand. MS did the same thing with Xbox 1 in 2004.
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