I don't think a 7/10 review itself is bad, it's when you take into account other reviews. Too often, games of equal quality (in the eyes of the masses) are given vastly different scores, which leads to (often valid) criticisms of certain publishers being biased. Similarly, if 2 games on different platforms get similar reviews by most critics, but then one reviewer/organisation gives them vastly different reviews, people immediately shout "bias".
Seeing as it is the hot topic at the moment, and seems to be the topic this topic was started for, is currently Heavy Rain, lets compare it to an Xbox 360 exclusive with a similar metascore. Both Heavy Rain and L4D2 (360 version, I know there is a PC version but it the only platform exclusive I saw with an identical score) are both at 89 on Metacritic. While Edge gave L4D2 a score of 9/10 (which is practically = 89), they scored Heavy Rain a 7/10 (which is 1.9 points lower than the Metacritic score). This does seem very odd. It's possible, of course, that they didn't enjoy the genre that Heavy Rain was in all that much, but then how come other reviewing organisations *could* find someone.
The problem in a nutshell? It isn't the score itself, but the score when compared against the scores that other games receive.
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