Good move for MS.
As far as who is doing the advertising, I know Sony did poster ads and SE did big Youtube ads for Japan but I cannot find TV ads.
Does anyone know who did the TV ads in Japan? Was it Sony or SE? (Im betting it will be the exact same here, whoever did it)
@ Topic: I bet MS paid a truckload for this exlusive bundle too, and I seriously doubt they will be making any money off just this bundle. Why make this console special (IE like the MW2 bundle). They do not want gamers who already own a 360 to buy this, they want new customers. It makes sense not to "deck" it out.