Apple are a highly profitable hardware company. They wont be negatively affected by this. Just like there isn't much that Apple could do to Google.
No the key issue here is how google is willing to censor information on their "search" engine. Remember the whole point of google is allowing people access to information. By censoring their database they not only compromise their cheif purpose but they also erode the access to information that you and I have.
Apple may be bastards but if Google is really doing this they're far far worse.
And people will cheer them on... Its sickening.