I would be more impressed if it said 70% of ACCOUNTS do not go past level 10
I had 6 characters above level 10 (2 at 80)
So all this means is someone has 1 or 2 at 80 and has a bunch of low levels below 10
This article means nothing. WoW guaranteed has near 100% of its PAYING accounts with characters above level 10 on the account
If everyone had 1 character at 80 and then 3 "bank characters" at level 1 that would mean 75% of wow players dont go past level 10..
See where I am going?
Unicorns ARE real - They are just fat, grey and called Rhinos