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First of: NO TROLLS OR HATERS HERE. Let's discuss with good arguments.

My arguments:

1) Microsoft is trying to build recognition and userbase. Sony and Nintendo are 2 strong and experienced companies, Microsoft really needs to build an userbase. 
2) Some people will buy a x360 because it has timed exclusives. There are some people who won't wait 9 months to play a game. (you like it or not, 5~10 months is too much for some people), so it's just business. 
3) Timed exclusives like Episodes from Liberty City will make people look at Microsoft thinking "woow, GTA was a playstation franchise and now Microsoft has the game first, they really have more significance in this market now, they are growing.". Who is really trying to look at this situation using the logical side will realize that Microsoft is doing a good job and has more significance in this industry than ever before (that's why I think that timed exclusives are important). 
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In the end of the day, this is just business. Microsoft, Nintendo and Sony are no different, they aren't here to make you feel happy, they are here to make money. Don't be fooled, Sony and Nintendo aren't your best friends, they want money. 
You don't like timed exclusives, right? I could say that I hate when Sony buys a company (or finances the development of a game just for the exclusivity) because this company could make multiplatform games, so everyone would be able to enjoy the games. I could say that I hate when Nintendo focuses too much on the casual market (actually, I don't care, I like Wii Sports, but I am just giving you an example).  
Am I wrong? Do you have a different opinion? Discuss! (but please, no trolls or haters here)