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Majin-Tenshinhan said:

Captain Rainbow wasn't dead on arrival because it was a stealth launch, it was dead on arrival because of the game it was.

I think Excitebots was a bit of a hard sell too... I mean racing robot bugs?  Honestly, I think Nintendo and Monster Games would've been better served just doing a new F-Zero as originally planned.

Still, I'd say both Captain Rainbow and Excitebots did even dramatically worse than expected.  There was more at play here than them just being relatively esoteric/niche/confused titles, Nintendo really handled them terribly.