Interesting that North Americas share increased from 08 to 09.
Also, EA reported greater sales in NA than EU. Interesting the US based company reported that while the EU based one recorded greater sales in the EU.
Also, handhelds really are a pretty irrelevant market. Even the mega popular DS is a niche software player. I cant even imagine how little the iPhone market profits compared to the consoles. Probably something like 1%.
Also the "rest of world" figures drive home how irrelevant the Japan market is to western publishers. The Japanese dont buy western games, but ironically it probably makes their influence much lesser as a market.