Killergran said:
I may have something wrong here, but... Last I heard the publisher makes around $15-35 dollars in profit per sold copy. Lets say they make $20, a not out of this world assumption. Then they would have to sell more than: 2 600 000 / 20 = 130 000 to make a profit. To need the 400k you are talking about they would have to make: 2 600 000 / 400 000 = $6.5 per copy. That is pretty far from the truth, I would say. At least at full price. |
$30 per copy at full price is the best estimate to use on somewhere like here, plus extra revenue from all special editions.
As I said above, this is still just a fraction on any typical EA games marketing budget.