A normal EA / HD marketing budget is around $10 million + so it wasn't like it they blew the budget or spent an precendented amount. It fits nicely with their target market I think and will catch peoples attention.
I'm just iffy on the product itself, doesn't take me a game with that much appeal, at least not as much as EA think. Sure enough God of War sells well, but that game is absolutely incredible, Dante's Inferno is just a good game...
I'm not sure if EA have a hit on their hands here or not, just takes me as a game which will be forgotten in an unusually cramped Q1.