EA Spends $2.6m (estimated USD) to air commercial during Super Bowl

[NJ5]

coolbeans said:

NJ5 said:

I'm doubting it will work.

How many people who watch the Super Bowl even know who Dante is? Or the meaning of the word Inferno for that matter...

 

Dante's Inferno is actually quite a popular literature novel........well popular in comparison to other literary novels involving Heaven or Hell.  Divine Comedy would be another.

Actually I think Inferno is the first part of the Divine Comedy... correct me if I'm wrong.

My point is, you put together a video of a hack-n-slash with pussified music and end it with an obscure title that most people aren't familiar with... then show it together with tons of other good ads, I just don't think it will have a big impact.