Well, looking at stereotypes...superbowls fanatics are probably males 18-30, xbox360 owners because thats the "cool macho" console, who only buy hyped games with lots of violence and gore. So it that respect the add is worth the cost.
Not my personal view by the way, just a stereotypical view of advertisement agencies.
"¿Por qué justo a mí tenía que tocarme ser yo?"