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Stefan.De.Machtige said:
NKAJ said:
i think EA is improving,at least they made SOME original games e.g:mirros edge,dead space

Gamers say they want original IP's, but hardly support any new IP's. 

Gamers want quality games that will entertain.  Borderlands is doing well at this point, and I believe is profitable, because it does what gamers want, and does it reasonably well, and does stuff that is new that fits into a niche that is underserved.  Just because a company pumps out an new IP, that doesn't mean that gamers will jump all over it.  Why should they?