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famousringo said:
This is probably going to sound negative, but... this sounds like an iPhone OS that integrates into Microsoft's software and services instead of Apple's. That's going to be great for people who are very invested in MS's ecosystem, but is there anything else that differentiates WinMo 7 from competitors?

Seems like this might help MS hold ground in the mobile market, but it doesn't have much ground to hold at this point.

WinMo is more comparable to Android.  It is an OS that hardware manufacturers can use on a device they are making.  Apple is the only one who uses the iPhone OS(not sure what the name is).  HTC, Motorola, etc have all made Android devices. 

As for what differentiates it, you could have asked the same question about Android.