MikeB said:
It is also possible the PS3's peak year happens after FY2011, personally I think that's likely. |
That's rather unlikely in my opinion. Sales peaking after more than 4 years on the market is unprecedented. Maybe if they drop the price to 200$ in 2011 but they could just as well drop the price this year (to 250$ or so, which would result in higher 2010 sales and lower 2011 sales, relatively speaking), who knows? In my eyes this is only possible if a) SONY doesn't drop the price this year but drops it a whopping 100$ in 2011 b) No new console or handheld is announced (a "PS3 Portable" if you will) c) Microsoft and Nintendo concentrate on profit instead of market share (imagine a huge marketing push for Natal, including price drops and all) and d) SONY is able to keep the PS3 hot until the beginning of 2012.
A peak in 2011 would also imply more than 15 million PS3 sold during a single year (think of a sales pattern like 13m for FY 2010, 14m for FY 2011 and 15m FY 2012) and I'm not sure if the market is big enough for two consoles selling beyond 15m units a year, especially considering a peak in FY 2012 requires FY 2011 sales to be up from FY 2010 sales: A sales pattern like 13m, 12m, 15m looks rather unlikey as it would be hard to get sales up again after they dropped once (and to have sales up yoy in FY 2011 they'd most likely have to drop the price, so the room for price drops would get smaller)