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FaRmLaNd said:
Hotmail and MSN are the market leaders WW I believe. So its not only office and Windows that dominated.

The 360 completely changed how consoles worked online but pushing the digital marketplace etc and Windows 7 is seemingly a huge success (as is Bing I believe).

However yes they certainly don't seem as innovative as they should be.

Online existed on consoles back to Dreamcast and PS2. The 360 invented nothing except achievements, and even then it already existed in a lot of PS2 games individually...