If it takes some effort to get hold of the demo (as opposed to being freely available from PSN. It seems to kind of defeat the purpose of trying to reach out beyond those who are already hyped for the game.
Of course I know I want the game and don't want to give anything away by playing the demo, so I won't be going to any effort to get the demo.
“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell
"When the power of love overcomes the love of power, the world will know peace."
Jimi Hendrix