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Squilliam said:
If the hardware losses as implied are this low, then they must be losing money on something else. There are only 3 areas where they have big enough expenses to really lose all that money.

1. Advertising? They must be spending a lot here.

2. Game development? Face it, all HD publishers have been making losses and I doubt that Sony is any different.

3. Research and development? If they're spending heavily here, it means Console number 4 is inbound sooner than you think.

They have 5,000 employees in SCE, which means a lot of fixed expenses.

Obviously all the things you mentioned cost money, though number 2 is mostly employee salaries which are part of those fixed expenses.

 



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