letsdance said:
Kasz216 said:
jarrod said:
Once more, $18 loss per $299 isn't accurate... Sony didn't say that, WSJ didn't report that. The only accurate figure is six cent loss per dollar on hardware sales. That's a breakdown of the total figure, meaning everything (120GBs and 250GBs) added up, at various pricepoints in various markets. The loss for the $299 American SKU is likely quite a bit higher, and offset by higher pricepoints elsewhere. |
Sadly I think it's too late in the thread for that.
I know i'm too lazy to do the real legwork on that.
Well I don't think there is any 120 vs 250 ratio out their anyway is their?
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In my store we probablly sold 10 120gb per every 250gb. I know it might not mean every store was like this but we only had 4 or 5 250gb for black friday and they were still there for about 2 weeks after. The 120gb we had probablly about 10 and they sold out within the hour of the door opening.
...funny thing. Going by my stores ratio it would still be about $18 per console. And now after the holiday season its probablly closer to a 20:1 ratio... since... we have only been getting 120gb and no 250gb in stock since around christmas.
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Except it's 6 cents a dollar for EVERY console sold.
Such an analysis is ignoring Europe, Australia and Japan where prices vary.
Nowhere is US implied. It is only infered by the dollar figure... which is only a natural figure to use when talking to a US investment newspaper.
Basically you'd need to use the shipment numbers... divide it by the areas they were shipped in, and the prices that were charged in each area (an unknown since some people claim retialers profit on console sales in europe unlike the US.)
It really depends mostly on whether the "markup" in europe and Australia are due to Sony or due to retailers.
