Once more, $18 loss per $299 isn't accurate... Sony didn't say that, WSJ didn't report that. The only accurate figure is six cent loss per dollar on hardware sales. That's a breakdown of the total figure, meaning everything (120GBs and 250GBs) added up, at various pricepoints in various markets. The loss for the $299 American SKU is likely quite a bit higher, and offset by higher pricepoints elsewhere.