Activision Blizzard Conference Call

[Bodhesatva]

Smash_Brother said:
There are far fewer than 10 million subscribers on WoW.

Bliz counts "subscriptions" as people who have subscribed, not people who are still subscribed.

The churn rate for WoW is the unknown here.

No, this is incorrect. They only count active subscribers, and have been very clear about this.

http://multiplayerblog.mtv.com/2007/12/03/activision-blizzard-update-world-of-warcraft-financials-revealed/

Blizzard's operating income for the year is 511 million. That's more than EA has made in the last two years combined, as a reasonable comparison. And Blizzard only has 1 game that they're actively supporting: World of Warcraft.

The game really, honestly, genuinely is that huge: almost 10 million ACTIVE subscribers.