jarrod on 05 February 2010
I'd say "six cents on the dollar" is probably for total assembly, boxing and retailer markup. It might include transport/warehousing, but that's iffy and who knows how Sony's internal inventory system works. It plainly wouldn't include marketing or whatever though, that's not a "hardware" cost.
Anyone have a WSJ subscription, I'd like to read the original source and not just PSU's slanted take...
