Sony loses $18 per console in US, possible profit in UK

[Johann]

nightsurge said:

ethomaz said:
Sony has already said that from March they won't have more losses on PS3 sells for $ 299.

After that the company will begin to seek the profit per console, at least until the next price cut.

"They're hoping to cut production costs by 15 percent by March 2011."

So if it costs ~$318 to produce now (not factoring in marketing, shipping, packaging, stock, etc), I don't think they will be profitable on hardware for another 6 months or so.

How do you know it doesn't factor that? A lot of those costs are usually included.