I am personally having a hard time trying to figure out what type of gamers/community they are trying to cater. The Battlefield 2 players don't seem interested in this at all and it seems their "full support for PC gamers" just isn't convincing them. Then they are indirectly promoting this game towards all the MW2 hate, yet MW2 players despite hating MW2, complain that BFBC2 not being like MW2. So that is not working for them.
However the BFBC players, some of fans from their past games and those who do not like the Modern Warfare style does seem to like it. Personally as a Modern Warfare player this game is just not for me because it plays different in some important aspect.