SlorgNet on 03 December 2007
| eugene said: http://www.videobusiness.com/article/CA6508789.html?industryid=47215 "The steps Sony is taking to bolster its game platform, moreover, are likely to make the cash drain worse in the short term. At $399 including a Blu-ray drive, Sony Computer Entertainment is taking an even bigger haircut on its entry-level console than it was before as it tries to buy market share. The company recently pushed back its estimate for when PS3 will reach breakeven until the fiscal year that ends in March 2009, and even that could be optimistic." |
Ah, the rentier mind at work. Rentiers are all about short-term gain, and to hell with the social costs or morality of the transaction - they'd sell their own grandmothers, if they could make a 400% markup.
This notion that Sony is somehow third in the console biz is hilarious - the PS2 is still going strong, so Sony's total console market share is more like 40%, the same as Nintendo. Sony's multimedia and BluRay strategy has succeeded brilliantly - every dollar they lose in their PS3 division is coming back to them as two dollars profit in their display, BluRay and peripherals divisions. They're doing fine and will make tons of money over the lifetime of the PS3.
