Not bad little bump for ME2, nothing huge though so it's definitely selling to the converted, as it were. Ditto for MAG for sure. I'm pretty convinced most people buying MAG were those who liked the Beta (i.e. already have a PS3).
Looks sure to be PS3 over 360 again though as approx 10K advante for 360 doesn't seem enough vs the likely gap in Japan and probably a very close Others (unless 360 gets a bigger bump in Others from ME2).
Not bad all round really.
Try to be reasonable... its easier than you think...