What? ME2 had good advertising. Not great. To be honest it wasnt that hyped at all. Nowhere near the hype levels of Halo or Killzone or Forza or GT or Gears or Uncharted etc etc. It was really quite, especially on the interwebz right up until about 1 month before release. Noone forsaw it hitting 96 on meta. And I think if you asked anyone 6 months ago what they thought ME2 would meta, they would have said 90, 91. IT was oner of those games that happens once in awhile.