supercat on 03 February 2010
"Sony agreed to be an official sponsor for a new, all-sports 3-D network from Disney's ESPN starting in June. The partnership "accelerated our foray into this business," says Sean Bratches, executive vice president of sales and marketing at ESPN. The network now plans to show at least 85 live sporting events in 3-D during the first year -- including college football's 2011 Bowl Championship Series title game, FIFA World Cup soccer matches and X Games for extreme sports."
