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Err. . . I like that you can't build hype in Japan because the user base is more informed. Really!?!?

Nothing to see here really, except that he claims companies buy reviews, which has never been proven and would be considered libel if he mentioned specific sites/magazines. Mass Effect 2 is actually as good as the reveiws say, just like Uncharted 2 was, neither of them were overhyped.

I do agree that overhyping happens, and can hurt an experience (MGS4 for me) but this is just badly written (translated from ?) and uses carefully worded fanboy arguments.