Demotruk said:
jarrod said:
Demotruk said:
Why should the season influence YoY growth, we had the same season at the same time last year too, YoY factors in seasonal changes in demand automatically. Perhaps if the supply was well below demand last Christmas, but it likely wasn't. Christmas 08 was the first time that ebay prices of Wii were not higher than in stores during the holidays. |
The season inherently stimulates increased buying, and the platform was already up YOY before Mario. Again, it's a bit hard to just attribute the increase to Mario mostly, though in some regions (Japan) I wouldn't doubt that's the case. I think the price drop was a big factor in the west though, and the other killers apps (Sports Resort, Fit Plus) but also played a significant part. Really, it was a perfect storm, right price, right games, right time.
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The season inherently stimulated increased buying last year too. Before the week Mario released, there were four weeks of being down YoY and the percent it was down was increasing. Only after NSMB did it start to be up YoY. I'm not saying the price cut or the other games were non-factors, but it's clear the biggest factor was NSMB, especially since the increases also correspond with the regions that NSMB was a bigger hit (others has been sliding down YoY, and that's where NSMB hasn't hit it off as well).
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Er, NSMBW was proportionately the biggest hit in Japan, and I thought YOY numbers were the worst there Q4? Wii was also up YOY in Japan the weeks before Mario too iirc?
