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The problem with HD tv's being the future is that Sony is trying to sell Blue ray and the PS3 today. As of today, HD tv's still does not have mass market penetration although it is growing fast. Another problem is consumer education, most hd tv owners think they are watching in hd even when they are watching a regular dvd movie on their hd tv. The PS3 was in essence too ahead of its time. Many PS3 and Xbox 360 owners today use their consoles on standard tv's in essence not taking advantage of its HD features at all and vice versa. Microsoft did the same mistake in putting a hard drive in every Xbox. It was indeed the future but ahead of its time. One generation too early as many people didnt see a need for 8 gigs of storage at the time.