jarrod on 02 February 2010
| ioi said: I don't believe anyone said a consistent 30% undertracking (unless I misunderstood). I think in some cases they could undertrack a given game in a given month by 30% but obviously this will be counterbalanced by some games being overtracked and so on. |
No, the Sega studio head said NPD was usually under by 30% according to their "retail partners". He seemed rather uninformed in general though, and I'd say it's pretty likely he was confusing shipments, regions, or something.
