jarrod on 02 February 2010
ioi said:
Well they do, despite the fact that NPD can be off by large amounts on certain games. They clearly make sure they they label NPD as such as well. I guess it is a credibility thing - investors are more likely to go off an independent tracking service, even if Nintendo's internal data is much more accurate. |
I'm not disputing NPD can't be off, but a consistent 30% under margin would be too great to present to shareholders imo. If that were the case, Nintendo wouldn't use them, they'd just refer to shipment data alone.
