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Yes, they already made a profit.
I'm going to throw some random numbers here.

Let's say the total cost for everything is 60 million (including development, advertisement, etc.)
Let's say they make around 30$ profit per game sold.

($30 x 2.8 million) - $60 million = $24 million in profit



At some point, something must have come from nothing...

...nothing can come from nothing...