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Lurker said:
Microsoft relies on it way too much. Shows the inadequacy of their first party. Sony has done it in the past too, but it was only for key games like the GTA series on PS2.

lol.  Sony did it ALL the time the past 2 gens.  GTA series, FF series, DQ series, Tomb Raider series, DMC series, Tekken series, Onimusha series, Ace Combat series, Soul Reaver 2, VF4, SC3, etc, etc.

I think the real issue now is that because they don't have an overwhelming userbase lead, it's getting harder and harder to get 3rd parties to commit to exclusives.  On PS2 buying exclusivity was probably pretty cheap, since that's where 70% of your audience already was anyway (though it backfired sometimes, like with Soulcalibur 3).  Now though, they'd have to convince a 3rd party to look at 45% of the HD base, and only 25% of the overall console base.... sounds like a more expensive proposition from their end.