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kowenicki said:
I'd like to see a chart that also includes the net profit/loss of the parent company...

I dont think McDonalds gives a shit if it loses money on fries as long as it makes money elsewhere...

I'm pretty sure that if fries would lose a billion dollars every year, and McDonalds would close the latest fiscal year with $ 1 billion loss, they would have a very, very, very good reason to discontinue fries, unless they can hope that it will return the investments. 

 

( Sony posted such a result a few months ago, I think it was about fiscal 2009?)

 

Edit: I found it: http://www.gamesindustry.biz/articles/sony-reports-USD1-billion-loss