Kasz216 on 31 January 2010
| Xelloss said: He said sell-through in the interview, and said it very easily. Basically, occams razor says there are really only 2 possible scenarios. Either publishers have relationships with their customers ( aka retailers and 2ng tier distributors like Ingram etc) where they get provided with the sell through data ( like many industries, and after all markup and floor-space allocation negotiations are heavily dependent on this type of information) or , you choose to believe that he was making shit up. Personally, I highly doubt he was lying, mistaken or being random. |
Except... we know for a fact that publishes aren't provided with sellthrough data like this... I mean why else do they go to NPD?
