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mrstickball said:
Sega could base it on retailer re-orders of stock.

e.g:

50,000 units get sold on the first order to all retailers. One week later, 10,000 units are reordered for stores. I am sure there is a formula that can derive sellthrough based on retailer demand after launch.

However, sellthrough would be even more vulernable then NPDs methods with niche games.


With 10 million, you can be sure there aren't 3 million on shelves.

With 200K, 60K could very well be on shelves considering how many stores there are.